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Actually, it really isn''t just the NFL being greedy. If it was a free market, then the "market", which is us, should be able to choose the NFL network over the Golf Channel, because we want it more. Comcast is not forced to charge us more for NFLNet, BigTen Network, etc. it just means they are choosing to charge us for their owned channels rather than these others owned by other networks. The claim is that that is an unfair practice. Since the FCC owns the bandwidth, they have the ultimate responsiblity in making sure that what is occupying that bandwidth has a fair and equal chance to get there. What rules that is of course turning out to be the almighty buck.
For both companies, it boils down to the money. Neither one cares about the consumers really, other than to get as much of your dollars as possible. Unfortunately, that is how the business world operates.
Mostly we are just along for the ride.
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