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because people will still watch the tournament, ON TV,
And even then, the TV ratings will still be lower because he is not playing. Even when he is not in contention (which is seldom), the ratings are still decent because he will get airtime.
Tiger Woods will come and go (as did Nicklaus and Palmer before him), and the PGA Tour will go on its merry way, but it is undeniable that he 'moves the needle.' Even a player of Mickelson's stature (both in play and in fan appeal) will acknowledge Woods' overall economic impact on the sport. And all that money starts with the fan-base.
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